Customer Relationship Management (CRM) is a broad term that encompasses the strategies, processes, and technologies that organizations use to manage their interactions with customers. At its core, CRM is a system for managing customer information and interactions that helps businesses provide the best possible experience for their customers.
TIT CRM, based on Microsoft Dynamics 365, is designed to connect to the API and VoIP system to display information such as call history, support services received, customer identity information, and other business-specific information to call center agents as soon as customers call, to improve the customer service process.
The subject of a call is the key to providing the best possible customer support. Therefore, the process of resolving customer issues is designed in a way that helps customers achieve their goals in the shortest possible time and in the simplest way.
Due to the type of implementation of this system, a significant portion of customer support cases will be resolved at the first level and without the need to refer the ticket to technical experts. If it is necessary to refer a ticket to technical experts, this process is done with a few simple clicks to ensure that customer issues are resolved in the most optimal way possible.
Benefits of using CRM
One of the competitive advantages of CRM is its adaptability to the needs of companies. This system can be easily adapted to the type of company, workload, type of product or service offered, and specific needs of the company. Companies can design their sales processes in a customized and intelligent way, which can lead to cost reduction and increased productivity.
The use of CRM has benefits for all organizations and companies of all sizes, including improving relationships with prospects, increasing customer satisfaction, improving service and support processes, reducing administrative costs, and increasing productivity. Here are a few of these benefits.
Customer experience improvement: Companies can collect all relevant information about their customers in a central location and use it to improve the customer experience. For example, by accessing the history of calls and services used by a prospect, organizations can more accurately respond to their needs and wants.
Increase sales: By accessing information such as customer priorities, needs, purchase history, and feedback, companies can suggest solutions that may lead to increased sales.
Improve team coordination: Different units of organizations can coordinate better with each other and use customer information to improve internal processes and enhance customer experience.
Reduce costs: The use of this system reduces the organization's costs because with comprehensive information, they can choose the best way to advertise and market to reach new customers.
Increase customer lifetime value: By improving customer experience and providing better services, companies can retain their customers in the long term.
Improving competitiveness: The use of CRM improves the company's competitiveness, allowing companies to propose the best solutions for attracting and retaining customers and compete with their competitors.
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